Swash Product Launch & Rollout

Case Study #2

Project Overview

Objective: Lead the launch of the Swash app and associated product updates to achieve adoption targets.
Timeline: 4 months
Outcome: Successfully launched the web app, significantly driving user growth and engagement.

Ensuring a smooth app rollout across global markets and ensuring user acquisition.
Coordinating product updates with marketing campaigns to drive adoption.

Comprehensive Product Launch Strategy:
- Led the go-to-market strategy for the Swash app, aligning marketing efforts with product features and updates.
- Developed multi-channel marketing campaigns including email, social media, and influencer collaborations.
User Feedback Integration:
- Implemented ongoing user feedback loops to refine product features based on user needs and preferences.
Community Engagement:
- Built an ambassador program to create excitement and drive user referrals, coupled with a strategic referral marketing campaign to boost app visibility.

User growth from <1000 to 90,000 within 4 months, 250,000+ within 11 months post-launch.
45,000 email subscribers and a 150,000+ following on X within 4 months.
15% quarterly revenue increase driven by product updates and feature alignment with user feedback.